I spent the last few days stripping wallpaper and painting the new reception area at SH HQ – the glamorous part of being a business owner – and mid-way through day two of operation strip and paint someone tagged me in a post where a self-proclaimed nutrition “expert” (and kettlebell, barbell and dumbbell “specialist”?!) was explaining how calories don’t matter for fat loss.
The guy was a fucking idiot who clearly doesn’t understand the laws of physics.
This shit annoys me ‘cos people will actually believe what he was saying even though he has absolutely zero facts to back up his claims.
So I want you to pay very close attention to what I’m about to say.
If you want to lose body fat.
You need to be in a calorie deficit.
You can eat as many organic, gluten-free, paleo, fat-burning cookies as you like but if you’re not in a deficit you won’t lose fat.
It’s as simple as that.
I’m sick of seeing people say calories don’t matter

‘Cos they fucking do

Here’s some proof, more proofeven more proof and a very good explanation why calories DO matter for fat loss . . . I could go on all day).

Fundamentally that’s how fat loss works – you expend more energy than you consume and body fat levels reduce.

Of course there are other things that play a part – training, sleep, stress, habits etc. but every single “diet” on the planet ONLY works for fat loss if you’re in a calorie deficit.
You can follow the Ketogenic diet but if you overeat you’ll get fat.
You can be vegetarian but if you overeat you’ll get fat.
You can do Weight Watchers but if you overeat you’ll get fat.
You can ‘eat clean’ but if you overeat you’ll get fat.
It doesn’t matter what it is – if you overeat you’ll get fat.
So anyone who tells you that calories don’t matter is wrong (and almost certainly has no clue what they’re talking about).
If your goal is to lose body fat it’s in YOUR best interests to make sure that you’re consistently in a calorie deficit by whatever means suits you best.
My preferred method of doing this is to track your food every day using an app like MyFitnessPal.
This app allows you to count how many calories (and protein, carbs and fats) you’ve eaten each day, yeah it’s a bit of a ball ache to get used to tracking everyday but you want to lose fat so strap up and get on with it.
Plus after a few weeks it become second nature then slowly but surely you’ll start seeing the results.